Hero, the brand name synonymous with two-wheelers in India, is a multi-unit, multi-product, geographically diversified, Group of Companies – the reflection of the steely ambition and indomitable grit of the Munjal Family. Hero began its journey around five decades ago. Munjal Brothers, the founders of the Hero Group, started out in 1956 in business of bicycle components, and then complete bicycles.
Like every success story, Hero’s saga contains an element of spirit and enterprise; of achievement through grit and determination, coupled with vision and meticulous planning.
Hero Group ranks among the Top 10 Indian Business Houses comprising 20 companies, with a turnover of More than US$ 4.5 billion. The Group and its management have acquired a number of accolades and achievements over the years.
The management style of the Hero Group has been acclaimed internationally by leading management institutions like INSEAD (France). London Business School, UK, has done a study on the Group as a Model of Entrepreneurship. Based on a worldwide study, the World Bank has acclaimed Hero Cycles as a role model in vendor development.
The Hero Group’s strengths include engineering capability; relevance and salience of the Hero brand; a wide distribution network; management’s commitment to quality; and experience in handling large volume production and distribution.